DXV International Ad Campaign & Product Launch

Lofty Visions for DXV by American Standard

Like a Vancouver Gastown loft with a hint of New York’s Chelsea area’s crispness. The mixing of structural patterns like wood and marble in play with circles, hexagons, squares, and the twist of a double-helix set in a naturalistic setting with the true West-Coast flair. If you take a look at spaces like Revolver or Old Faithful Shoppe, there is a certain mix of wood, brick, old-world patterns, and a new design aesthetic which became the crux of my inspiration.