ARE YOU DESIGN BUSINESS OWNERS WHO’S STUCK?
Interior design programs are terrible at teaching us how to run design businesses. It has taken me many years of success and failures that lead me to understand that the business side of of interior design is busted. Traditional interior design processes do not work in today’s businesses and many of the theories and two certification testing associations can not even crack this nut. If you have heard Judith A. Neary, CMKBD and I talk at our business courses called “Beyond Design”, you will know that our industry is under constant threats by Houzz, Amazon, Wayfair, and more - but there has got to be a better way.
So many interior design business owners have simply fallen into doing their businesses. They want to develop their skills, but they do not know how. They want to earn more profit, but they do not know how. They want to hire team members, but they do not know how.
the 3 Core Design-Business Areas we can work on
unlock YOUR ZONE
Typically 1 - 3 sessions
Meet weekly
Categories Include:
What do you want to do
Aligning your professional skills to a business model
Establishing a client profile
Building your business plan
Researching the solutions and systems for your needs
Professional development goals
What don’t you want to do
SYSTEMS & PROCESSES
Typically 1 - 3 sessions
Meet weekly
Categories Include:
Setting up your design business systems
Setting up your design process, smartly
Creating an operations manual
Setting up a Team Manual for employees
Day-to-day management
Bookkeeping for a designer
Client management
Contracts and agreements
Your Sales Cycle and Proposal
BRANDING & launch
Typically 1 - 3 sessions
Meet weekly
Categories Include:
Marketing & promotion strategies
Branding communication for designers
Services and process outline
Writing a biography
Getting testimonials
What to do when you don’t have a portfolio
Template your website in wireframe
Build your website (I can build this for you in Squarespace)
