Interior design programs are terrible at teaching us how to run design businesses. It has taken me many years of success and failures that lead me to understand that the business side of of interior design is busted. Traditional interior design processes do not work in today’s businesses and many of the theories and two certification testing associations can not even crack this nut. If you have heard Judith A. Neary, CMKBD and I talk at our business courses called “Beyond Design”, you will know that our industry is under constant threats by Houzz, Amazon, Wayfair, and more - but there has got to be a better way.

So many interior design business owners have simply fallen into doing their businesses. They want to develop their skills, but they do not know how. They want to earn more profit, but they do not know how. They want to hire team members, but they do not know how.

the 3 Core Design-Business Areas we can work on

unlock YOUR ZONE

Typically 1 - 3 sessions
Meet weekly

Categories Include:

What do you want to do

Aligning your professional skills to a business model

Establishing a client profile

Building your business plan

Researching the solutions and systems for your needs

Professional development goals

What don’t you want to do


Typically 1 - 3 sessions
Meet weekly

Categories Include:

Setting up your design business systems

Setting up your design process, smartly

Creating an operations manual

Setting up a Team Manual for employees

Day-to-day management

Bookkeeping for a designer

Client management

Contracts and agreements

Your Sales Cycle and Proposal

BRANDING & launch

Typically 1 - 3 sessions
Meet weekly

Categories Include:

Marketing & promotion strategies

Branding communication for designers

Services and process outline

Writing a biography

Getting testimonials

What to do when you don’t have a portfolio

Template your website in wireframe

Build your website (I can build this for you in Squarespace)

Tools & Resources 

A well Designed Business Podcast 


And where it all started….