We dutch have a thing for twisting things around.
I was at a Christmas Party on Saturday night for a firm I work with. We got to chatting about our ideal room because of the dynamic lighting fixtures you can install these days. This one seemed to create mood lighting when someone innocently leaned up against the micro-panel-switch. Things got a little heavy and someone mentioned that they'd rather see Brad Pitt changing the mood, I said I'd rather see Mario Lopez and a mood-ring-like lighting effect. Let's just say it got real messy from there.
Using video mapping with two projectors, Mr. Beam gives the illusion that rooms and spaces are changed on a whim and a fancy.