The fringe benefit of social media.



What happened at KBIS this week as truly amazing, and I know that the marketing team at Brizo understand this implicitly, but there was representation from all three Blogger 19's that they've pulled to New York for Fashion Week's. We connected, we chatted, we hugged; because, after all, we read each others work, comment on each others blogs, we re-tweet each others posts - we are a marketing machine that is like no other to be reckoned with in this world. And even though we may not see eye to eye on everything, we have a true and absolute sense of community.

But we didn't do it on our own.

When I was selected by Brizo to be a part of their Blogger 19 V2.0 group last September, things really began to define their shape for me. I began to look at my work and my text in a new way, a way that was out-of-the-box from the way typical design firms were run, a way of influence. I was really seeing that the band-wagon I was on, a website and blog that is updated constantly, social media as a way of communicating, and connecting it all together at the same time was providing a new type of brand experience for me. Blogger 19 was a tipping point because I was connecting with other design professionals and design bloggers fostering a relationship for a lifetime. I had a brand.

The team at Brizo opened their doors and hearts to a bunch of people they didn't know, but had only read about on their blogs and websites. They created a safe place for us all fifty-seven of us to be connected while we are connected via Twitter, Facebook, Pintrest, Flickr, and our passionate blogs. It's a stark contrast from what the National Kitchen & Bath Association (NKBA) is just beginning to touch the surface on. The NKBA, owners of the Kitchen & Bath Industry Show (KBIS) is just barely beginning to wrap their head around it all and getting out of LinkedIn, trying to re-connected with a new generation of professionals that are hard-wired in twenty-four seven. They've finally launched a re-designed website and marketing collateral that was so out of date that it was pulling the industry down. Finally. But there's still work to be done.

I was listening to a chat of professional bloggers at KBIS, the first of its kind at the show, and I wondered: Is the NKBA going to try to re-integrate us, because all the vendors and manufacturers information is already available online, so what's the point of this forum? I have reflected on that for 3 days now and it's occupied almost all my thought processes. It's exhausting, really, because I know how hard it is to stay current, be connected, be an individual and have a voice, work a full-time job, have ideas that I want to write about, have designs I want to create and adjust, and well, learn more.

So if you're connected, and you're with me on this, you want to make it work, Tweet with me @coreyklassen. I'll take your design questions via DM, email, or Skype appointments.