I'm just pink: Honeysuckle Pantone 18-2120 TCX

Maybe I'm just not getting it, but Pantone's Honeysuckle 18-2120 TCX is far from any colour of the year award. Pantone calls it "a brave new [colour] for a brave new world." and this guy thinks it's far from brave, and in fact, it is the safest colour you can appoint as an annual colour selection.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues, Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum. The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.” - Leatrice Eiseman, executive director of the Pantone Color Institute®.

Is the world so stressed or is this colour, like so many other things in our lives, just another distraction from reality? Is there just two seasons in this world or are there four? Most of all, are we forgetting that the seeds of honeysuckle are poisonous?

I think that, as a designer, consumer, professional, and artist, I need to really look hard that the questions that I have to understand why it's pink to me. I think that world has over-taxed itself as a major consumerist population that is over-medicated and hyper-sensitive to anything that moves or is, I'm just gonna say it, deemed newsworthy. We name a colour, and in all efforts a company is trying to inspire us to purchase their product and gain market-share by seeming to be the leader in colour-theory. This doesn't mean that the world is blue and we are longing for our mothers.

Alright, all metaphors aside, this colour is a repeat, or similar, to colours of recent years. Infact, remember back in, oh say, 2002 when pink was in? What about the hot pink of the 90's? Or better yet, rose (blech!) of the 80's? So dig out those cushions from a couple years ago, you know the ones, and do your diligence in supporting Pantone's supreme selection-ability of colours.

Are we all to go out an re-paint our walls, removing that calming turquoise, and add further stress to our daily routines? Are all the purchases we make in 2011 to have honeysuckle as the base colour? No. Suck it up princess, life is tough, we have choices to make, and no amount of pink is going to take away the selfish attitudes and Americanization of all things sacred and pure to us. Whether it be religion or politics, pink is not just another "gay is okay" or "I'm pretty in pink" statement and you're not showing how big of a man you are or how pretty you could be by wearing it. Colour does empower, it's true, but I think what's really going on here is that it's just another pink.

There is no change if there is no change.

You can read Pantone's Press Release on Honeysuckle 18-2120 TCX by clicking here.