You touch it, you've bought it: study

  High Street Market, Deptford UK

The Journel of Consumer Research published a study this past week on the impulse purchase citing that if you do not want to purchase something, do not touch it.

 

 

"Be very careful when you are shopping: if you don't want to buy, don't touch," she said. "Touch increases your feelings of ownership and it also increases the amount you are willing to pay. I would caution people not to touch when shopping." Joann Peck, University of Wisconsin-Madison School of Business

Don't think that because I picked up the yucky shaver that I bought it - it was more of a shock to find it in a flea market. Now, if some of us could pick up some patience, love, and kindness we would be set for life!

[via CBC]