T-shirt competition entry: 2009 KBIS "Heart of the home"

I recently submitted 5 T-shirt designs for the Kitchen & Bath Industry Show.

It is important as a designer to remember the target audience, the method of delivery, the function of the product and the overall general message displayed. My KBIS T-shirt designs de-construct the multitude of elements in our homes into a readable, single line text that is easily adaptable into any colour palette. It is essential to provide a range of selections so that one message could resinate with a viewer - thereby enticing to purchase. The future target is the up-and-coming design savvy client and a t-shirt that is readable, whimsical and clear for any viewer is the primary focus.