DESIGN shouldn't just be about making our toothbrushes more grippable and our
teapots more quirky. And it shouldn't just be about moving more SKUs or
producing a fashionable limited edition for a VIP audience. Design should be
working toward a world where every aspect of a product's lifecycle is
thoughtfully considered. Where new technologies and materials are exploited to
the utmost. Where costs are minimized. Where durability is as important as
aesthetics. And where today's novelty easily transitions to tomorrow's precious
We're not worthy.