you'll never hear me say that IKEA is swedish for "out of stock", or "crap", and it's not that i am partial b/c i did work there and i know what they're all about. IKEA isn't about mass consumerism and big box market share take overs. IKEA is simple, it's functional, it's all types for all sizes - but what do you do when you've lost your screws or can't find your way?
fun facts about IKEA:
- IKEA is all capitals b/c it's an acronym. wikipedia it.
- ingvar kamprad started selling furniture out of the back of his hatchback, and flat packing was the most sensible way to deliver the goods.
- IKEA is 55yrs old, in 34 countries, and over 250 stores.